Interface Design
Fisher Scientific Store Fronts
In 2009-2010, I was the lead designer on the effort to restyle the Fisher Scientific Store Fronts. We started with Research and Safety, with Safety leading the way. We gave the pages a visual heirarchy so that based on what information went where, people could tell how important we thought that information was to them.
The design changes in the fronts and mini-sites resulted in three times the number of click throughs on the "hero" spots to the promotions.
The increase was so provable and dramatic that we were able to sell sponsor funded heros for the first time to the tune of a quarter million in the first year JUST on ONE of the storefronts (Research).
We also had to build the pages and the flash animations so that the entire design was scalable.