To herald the Fisher Scientific booth at PittConn of 2010, we created a 15 second, soundless loop to promote the booth.
The restrictions came from PittConn's organizers who had agreed to display a looping reel stringing together every 15 second promo from every vendor who could provide one.
So we had no sound, and 15 seconds to catch the eye and promote our booth.
The scientist and spinning blue cylinder were both featured all over the booth branding, so I used those elements with our logo to create a humorous, eye-catching short story about a little scientist who jumped out of a logo to give directions...